talabat, the leading on-demand delivery platform in the MENA region, has teamed up with AdTech company Flyby to introduce Smart Delivery Boxes throughout its fleet in Dubai. These state-of-the-art boxes transform delivery bikes into mobile advertising platforms that engage consumers in a fresh and meaningful way.
The Smart Delivery Boxes are equipped with digital LED screens that showcase geo-targeted ads. This innovation turns regular delivery routes into exciting advertising opportunities, aligning perfectly with talabat’s vision of tech-driven and sustainable operations.
“We’re constantly searching for ways to enhance talabat’s ecosystem for our riders, partners, and communities,” stated Pedram Assadi, COO at talabat. “Collaborating with Flyby allows us to create scalable, hyperlocal campaigns that seamlessly integrate into daily life, delivering brand experiences when they matter the most.”
Cheyenne Kamran, CEO of Flyby, remarked, “By reimagining last-mile logistics as intelligent media platforms, we’re enabling delivery services like talabat to derive more value from their fleets. This innovative approach could redefine urban engagement.”
The Smart Delivery Boxes provide numerous advantages to talabat’s partners, making hyperlocal marketing easy and effective. Here are some notable features:
- Mobile Digital Billboards: LED screens present targeted advertisements in high-traffic locations across Dubai.
- Real-Time Performance: Advertisers can access live dashboards to monitor impressions and analytics.
- Geo-Fencing Technology: Ads can be targeted to specific areas or times for better relevance.
- Sustainable Storytelling: The boxes display ads only while in motion, reducing energy waste and maximizing impact. Also equipped with 4G and 5G connectivity, they allow for seamless updates, eliminating printed advertisements.
This partnership underscores talabat’s commitment to being a technology-focused platform, where innovation benefits customers, partners, and the community at large.
