The growth of AI-generated corporate advertisements is accelerating rapidly due to technological advances, cost efficiencies, and shifting consumer expectations. According to Sharad Agarwal, CEO of Cyber Gear and Founder of RatedG.ai, “We are seeing increasing number of corporates jumping on the AI-Creative bandwagon. Large enterprises like Coca-Cola, Nike, Nestlé and Volvo are experimenting with AI-generated ad content for personalization and scale.SMEs and startups are leveraging AI tools like Runway, Synthesia, and Lumen5 to produce professional-grade ads on a fraction of the traditional budget.” AI Capabilities Text-to-video models (e.g., OpenAI’s Sora, Runway Gen-3) can create storyboards, edit scenes, and ...

A new era is born. This summer, three years after the Jurassic World trilogy concluded with each film surpassing $1 billion at the global box office, the enduring Jurassic series evolves in an ingenious new direction with Jurassic World Rebirth. Five years after the events of Jurassic World Dominion, the planet’s ecology has proven largely inhospitable to dinosaurs. Those remaining exist in isolated equatorial environments with climates resembling the one in which they once thrived. The three most colossal creatures across land, sea and air within that tropical biosphere hold, in their DNA, the key to a drug ...

The Department of Community Development in Abu Dhabi has introduced the Child Protection Policy in the Sports Entities with the aim of creating a safe and inclusive environment where children can thrive and enjoy sports free from harm. Developed in collaboration with the Abu Dhabi Early Childhood Authority (ECA), the Abu Dhabi Sports Council (ADSC), and the Family Care Authority (FCA), the policy aligns with Federal Law No (3) of 2016, known as Wadeema, and its executive regulations. The policy applies to all sports entities in Abu Dhabi, as well as to all workers and volunteers involved in ...

Dubai’s Eid Al Adha celebrations have come to a successful close, uniting hundreds and thousands of residents and visitors in a vibrant week featuring nearly 120 specially curated experiences. Dubai transformed into a spectacular season of joy, entertainment, and unforgettable experiences with show-stopping concerts, family-friendly attractions, unbeatable shopping deals, world-class hospitality, and much more. Organised by Dubai Festivals and Retail Establishment (DFRE), the week-long citywide programme welcomed friends and families to immerse themselves in the spirit of Eid, with something special for everyone. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Eid in Dubai ...

Dubai is set to welcome six of the world’s top emerging netball nations this month, as the UAE Netball Cup 2025 makes its debut at Al Nasr Club’s Sports Hall from June 15–21. Hosted by the UAE Netball Federation in partnership with Falcon and Associates and Dubai Sports Council, the tournament has secured Dubai Holding Community Management (DHCM) as its title sponsor. The sponsorship highlights DHCM’s commitment to fostering wellbeing and active lifestyles across Dubai’s communities, while supporting the growth of international women’s netball in the region. Believing in the unifying power of sport, DHCM’s support for this ...

YouTube hosted a red-carpet screening today of upcoming releases for five content creators from across the Middle East and North Africa at Roxy Cinemas in Dubai. The premiere screening, Cinema YouTube,  is part of YouTube’s 20th anniversary celebrations and marks an inflection point in the creator economy as more content creators across the Middle East and North Africa cement their position as the new startups of entertainment and film. The Premiere YouTube creators included Bahrain’s Omar Farooq, the UAE’s Anas Bukhash, Morocco’s Taha Essou, Palestine’s Haifa Beseisso and Egyptian Sherif Nabil all amassing millions of views on YouTube ...