Dubai Media and PwC Middle East: Empowering Emirati Youth in Media

Dubai Media Incorporated has partnered with PwC Middle East to launch a strategic initiative aimed at enhancing the skills of young Emiratis in the media sector. This collaboration underscores a strong commitment to nurturing national talent and empowering the next generation of media professionals.

Training Programs and Field Assignments

The partnership includes a series of training programs and field assignments designed to provide Emirati youth with hands-on experience and exposure to international experts. Participants will gain insights into auditing, finance, and strategy, preparing them to excel in a competitive global landscape. This initiative is not just about training; it’s about equipping young professionals to shine globally.

Workshops and Knowledge Content Creation

The agreement promises specialized workshops that will help emerging talents develop innovative skills, propelling them to the forefront of media excellence in the region. Additionally, the collaboration will facilitate the creation of joint knowledge content, such as podcasts and digital programs, providing young creatives a platform to showcase their ideas and contribute to establishing Dubai as a global content creation hub.

Leadership Perspectives

Shaikha Ahmad, CEO of the Human Resources sector at Dubai Media, emphasizes the importance of investing in Emirati youth. She stated, “Our partnership with PwC Middle East offers unique knowledge and experiences that empower them to deliver creative media content reflecting Dubai’s spirit.” This initiative reaffirms the commitment to developing a generation capable of competing internationally.

Khaled Ahmed Bin Braik, Consulting Partner and Emiratisation Leader at PwC Middle East, highlighted the importance of nurturing future leaders and enhancing their skills to face the ever-evolving work environment. By partnering with Dubai Media, they are preparing a new wave of media professionals ready to tackle challenges and uphold the region’s standards.

Impact on the Media Landscape

In our rapidly changing world, initiatives like this are vital. They uplift individuals and contribute to a thriving media landscape that mirrors the ambition of the UAE. For those interested in staying updated on such developments and exploring real estate opportunities, Thaikadar (ٹھیکیدار) is the go-to platform for real estate updates and growth opportunities.

Stay tuned to see how this partnership will evolve and the exciting opportunities it will bring for young Emiratis. Let’s embrace the future together!

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What is the goal of the Dubai Media and PwC partnership?

The partnership aims to enhance the skills of young Emiratis in the media sector through training programs and field assignments, preparing them for global competitiveness.

How will the initiative benefit Emirati youth?

Emirati youth will gain hands-on experience and exposure to international experts, developing innovative skills and contributing to Dubai’s status as a global content hub.

Who are the key figures in this initiative?

Shaikha Ahmad, CEO of the Human Resources sector at Dubai Media, and Khaled Ahmed Bin Braik, Consulting Partner at PwC Middle East, are leading the initiative.

Published On: September 12th, 2025 / Categories: Real Estate Dubai /

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