Dubai Jewellery Group Unveils Golden Summer Plans for DSS 2025

This summer, the Dubai Jewellery Group (DJG) is bringing a whole new level of excitement to the Dubai Summer Surprises (DSS) 2025! Running from June 27 to August 30, expect a dazzling season filled with rewards, savings, and delightful surprises tailored for jewellery lovers across the city.

30 Golden Chances to Win!

For every purchase of AED 1,000 or more at participating stores, you could be one of the lucky 30 winners of a 12-gram gold bar. Imagine the thrill of walking away from your shopping trip with a gold bar in hand!

DSS 2025 Exclusive Jewellery Offers:

On top of the raffle, DJG is rolling out four irresistible in-store promotions:

• **Complimentary Gifts:** Enjoy delightful surprises with minimum purchases at select outlets.
• **Up to 50% Off on Gold Making Charges:** Discover stunning gold collections while taking advantage of massive discounts on making charges.
• **Zero-Deduction on Old Gold Exchange:** Trade your old gold for new designs without losing a single dirham.
• **Up to 70% Off on Diamond & Pearl Jewellery:** Luxurious choices at unbeatable prices.

This DSS, whether you’re treating yourself, searching for the perfect gift, or looking to bring something special home, it’s all about celebrating the beauty of jewellery.

Exclusive Visa Cardholder Rewards include Cash Back and Digital Raffle Promotion.

If you’re a Visa cardholder, you’re in for some fantastic perks! Earn instant cashback just by shopping at participating outlets—AED 300 cashback on spends of AED 5,000+; AED 500 on AED 7,500+; and AED 750 on AED 10,000 or more for select diamond and pearl items.

Additionally, every purchase of AED 1,000 or more with a Visa card enters you into a digital raffle draw where you could win up to AED 175,000 in jewellery vouchers! With 50 winners set to receive AED 3,500 each, the odds are in your favor.

To enter, simply scan the campaign QR code after making your qualifying purchase in-store. It’s easy!

Laila Suhail, the Board Member and Chairperson of the Marketing Committee at DJG, expressed, “DSS continues to be a major draw for value-seeking shoppers. Our latest promotions seamlessly blend exceptional prizes with unbeatable deals, while showcasing Dubai’s well-earned reputation as the City of Gold.”

For more information on participating jewellery outlets and the incredible offers available, visit: www.dubaicityofgold.com