Dubai Blog Unveils Complete Line-Up for Exciting Upcoming Events

Get ready, because the countdown to Dubai Summer Surprises (DSS) 2025 has officially begun! From June 27 to August 31, the city will come alive for its 28th edition, turning into a summer wonderland filled with incredible savings, exciting events, and endless adventures. If you’re looking to experience the ultimate summer, this event, organized by Dubai Festivals and Retail Establishment (DFRE), is where you want to be. In 66 thrilling days, you’ll find thousands of offers, a variety of activities to enjoy, and many things to savor, making it the best time to be in Dubai.

Earlier today, the exciting lineup for this year was unveiled at the iconic Jumeirah Beach Hotel. This year’s DSS promises to be the most dynamic yet, featuring brand-new experiences alongside returning favorites that cater to every taste and budget. The first-ever shopping season kicks off with Summer Holiday Offers from June 27 to July 17, followed by the exhilarating Great Dubai Summer Sale from July 18 to August 10, and ends with the Back to School promotions from August 11 to 31. With so many options available across the city, shoppers will unlock unprecedented value through these themed retail seasons designed to keep the excitement flowing throughout the summer months.

DSS also serves up incredible gastronomy! Foodies can rejoice with Dubai Summer Restaurant Week from July 4 to 13, showcasing set menus at over 50 family-friendly restaurants. It’s a great way to explore new cuisines and share meals with loved ones. Plus, don’t miss out on DSS Gahwa Beats, a new initiative highlighting the city’s café culture with pop-up events every Saturday throughout DSS.

And if you’re into live music, brace yourself for a thrilling entertainment schedule. Concerts will feature artists from various genres, so there’s something for everyone. Performances will include everything from indie bands to pop icons, making it a summer of music you won’t want to miss.

But wait, there’s more! The DSS Entertainer returns this year, packed with over 7,500 buy-one-get-one-free offers across dining, entertainment, gyms, and attractions. These deals will give residents and visitors all kinds of opportunities to explore Dubai without breaking the bank.

This summer, Dubai isn’t just a destination; it’s an experience full of joy, laughter, and unforgettable memories waiting to be made! No matter who you are—a resident, a visitor, or someone traveling from another Emirates—there’s no shortage of activities and deals. Get your friends and family on board and get ready for an unforgettable summer!

For more updates, keep an eye on the Dubai Summer Surprises website and follow @DubaiFestivals on social media for the latest info. See you this summer in Dubai!