ASICS Partners with Asian Paralympic Committee: A Dubai Perspective

ASICS and the Asian Paralympic Committee: A Partnership for Progress

Big news in the sports world! ASICS Corporation has just signed a significant supplier agreement with the Asian Paralympic Committee (APC), marking a commitment that will run until December 31, 2026. This partnership is exciting not just for ASICS fans, but for all of us who care about the growth of inclusive sports.

Why does this matter? Well, ASICS has gained respect over the years for their dedication to promoting sports, particularly Para sports. With this agreement, they’re set to provide apparel, footwear, and accessories for APC staff participating in the upcoming 5th Asian Para Games, scheduled for October 2026 in Aichi-Nagoya. The initiative aims not only to enhance the experience of athletes but also to boost the visibility and recognition of Para sports.

Both Tarek Souei, CEO of APC, and Yasuhito Hirota, Chairman and CEO of ASICS, shared their excitement about the collaboration. Souei highlighted the commitment to shine a spotlight on the achievements of para-athletes, emphasizing that this partnership will open doors for greater opportunities. Hirota echoed this sentiment, expressing the goal of inspiring courage and hope through the diverse talents showcased in Paralympic sports.

ASICS isn’t just about selling shoes and gear; their philosophy—“Anima Sana In Corpore Sano,” or “A Sound Mind In A Sound Body”—underscores a deeper mission. They aim to promote the physical and mental well-being of people worldwide, making real strides toward a more inclusive society. This aligns well with various other partnerships they hold, including with the Japanese Para Sports Association.

As we look forward to the 5th Asian Para Games, this partnership promises a thrilling mix of competition and inspiration. With around 4,000 athletes from 45 countries participating, the event is set to foster a true spirit of inclusiveness in the sporting community.

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In summary, the collaboration between ASICS and the APC is a significant step toward uplifting para-athletes and showcasing the beauty of inclusive sports. It not only empowers the athletes but also aims to inspire a global audience to appreciate the amazing feats of these remarkable individuals.

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